For years we’ve been stuck using Adobe software. It’s expensive, it’s clunky, it has more features than most people need. It’s not web-friendly as the files it outputs are too large even for email. It’s also not cloud based so it ties you to a machine or requires you to carry around said machine. Adobe is, however, the design standard and has been for 30 years or so. But if we’re honest with ourselves, it’s clear it doesn’t fit everybody’s needs. Back in the day we used to use a tool called Macromedia Fireworks to do quick and easy web-ready graphics. Adobe bought it and killed it unfortunately. When I transitioned into consumer research and took a break from digital marketing about 8 years ago, I quite Adobe. During that time, I first used Sketch, then transitioned entirely to Gravit for graphic design.
My tool of choice for many years has been Gravit (now Called Corel Vector). Corel Vector is very easy to use, easy to make web-friendly files, etc. It excels as a graphic design tool so you may want to use something else for photo editing. It is currently $99 per year but there is a new subscriber discount and a 15-day trial.
Even if your someone who uses Adobe for everything, you may want to incorporate Corel Vector into your work flow for efficiency. Literally everything is fewer clicks than it is in Adobe Illustrator. It could save you a lot of time.
I made a few videos to help students learn how to do graphic design, and how to use the tools so I thought I’d share them here:
Featured image at top is by Steve Johnson.