This is my passion project that I maintain. I found a lot of room for improvement in how marketing academics were doing research and I’ve used my social media presence and this site to help promote better research practices. I’ve also used it to out some fraudsters and talk about some of the data anomaly issues. Much of the Google ranking of this site has come from backlinks. The most backlinked content is my stuff about specific fraud cases. I also get backlinks to some of my evergreen resources such as my replication tracker. The site was originally OpenMKTG.org (so with a ‘g’ at the end) so I did have to do a domain name change which is risky for Google ranking but it worked out great. This site is intentionally minimalist because it fits the theme of the content.